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Consuming Kids throws desperately needed
light on the practices of a relentless multi-billion dollar marketing machine
that now sells kids and their parents everything from junk food and violent
video games to bogus educational products and the family car. Drawing on the
insights of health care professionals, children’s advocates, and industry
insiders, the film focuses on the explosive growth of child marketing in the
wake of deregulation, showing how youth marketers have used the latest advances
in psychology, anthropology, and neuroscience to transform American children
into one of the most powerful and profitable consumer demographics in the world.
Consuming Kids pushes back against the wholesale commercialization of childhood,
raising urgent questions about the ethics of children’s marketing and its impact
on the health and well-being of kids. |
